<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Email Maven]]></title><description><![CDATA[Email Maven provides email platform support for trade and professional Associations. We do staffing, projects, platform moves and audits.]]></description><link>https://www.emailmaven.co/resources</link><generator>RSS for Node</generator><lastBuildDate>Thu, 21 May 2026 14:03:14 GMT</lastBuildDate><atom:link href="https://www.emailmaven.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Email Design Best Practices]]></title><description><![CDATA[Email Design Best Practices]]></description><link>https://www.emailmaven.co/post/15-email-design-best-practices</link><guid isPermaLink="false">666c878c912e8e95b3d5465f</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Associations]]></category><pubDate>Mon, 17 Jun 2024 16:31:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b199c4_b44378278aca444e82d180195cb596bc~mv2.png/v1/fit/w_600,h_315,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[Is Gmail Quietly Blocking Your Emails? A Deliverability Guide for Associations and Nonprofits]]></title><description><![CDATA[Gmail has quietly become one of the most aggressive enforcers of email sending standards. We are seeing an increase in deliverability problems, meaning emails just aren't making it into the inbox. This is the deliverability guide to help identify what could be going wrong. ]]></description><link>https://www.emailmaven.co/post/is-gmail-quietly-blocking-your-emails-a-deliverability-guide-for-associations-and-nonprofits</link><guid isPermaLink="false">6a0e0fc5dd4d9b98a26a281e</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Strategy]]></category><pubDate>Wed, 20 May 2026 20:03:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_bc4bf27d619e40cab35c0ebb67d9030c~mv2.png/v1/fit/w_575,h_430,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[4 Ways to Increase Your Membership Value Proposition]]></title><description><![CDATA[Stop members from drifting away. Learn actionable ways to increase your membership value proposition, boost engagement, and prove your association’s worth.
]]></description><link>https://www.emailmaven.co/post/membership-value-proposition</link><guid isPermaLink="false">6a01fecb618ba45174fa0b55</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Strategy]]></category><category><![CDATA[Associations]]></category><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 11 May 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_eccf2823899646d98167341938cf0248~mv2.png/v1/fit/w_557,h_420,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[Embracing Gemini: How Association Executives Can Future-Proof Their Gmail Strategies Now]]></title><description><![CDATA[Gmail is the #1 email inbox association members use. Gemini is changing the way gmail inboxes and users work. Here's how association executives can future proof their gmail strategies now. ]]></description><link>https://www.emailmaven.co/post/embracing-gemini-how-association-executives-can-future-proof-their-gmail-strategies-now</link><guid isPermaLink="false">69bc3fb64cb69c631847eceb</guid><category><![CDATA[Email Trends]]></category><category><![CDATA[AI]]></category><category><![CDATA[Email Strategy]]></category><pubDate>Thu, 19 Mar 2026 21:06:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_6b635349e67a4fc39cb6444ac5247955~mv2.png/v1/fit/w_575,h_430,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[What a Copilot summary said about my long email]]></title><description><![CDATA[Like many associations, I wrote a long email last week to my subscribers. I had copilot summarize it for me, here's what I found. ]]></description><link>https://www.emailmaven.co/post/what-a-copilot-summary-said-about-my-long-email</link><guid isPermaLink="false">69b03a6069216ea0845c42f2</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Trends]]></category><pubDate>Tue, 10 Mar 2026 16:05:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_fb6f60d048574607ac00c96264b296ea~mv2.png/v1/fit/w_575,h_430,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[Association Marketers: It's Time to Accelerate]]></title><description><![CDATA[AI is accelerating everything. Email is the #1 way associations communicate with members, if your emails are in the past either your association is too, or you aren’t conveying how you are keeping up and looking to the future. Both are a problem. Let's get you up to date.]]></description><link>https://www.emailmaven.co/post/association-marketers-it-s-time-to-accelerate</link><guid isPermaLink="false">69a06dca2f9cd66cc940f869</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Trends]]></category><category><![CDATA[Email Strategy]]></category><category><![CDATA[Associations]]></category><pubDate>Thu, 26 Feb 2026 16:19:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_1395bec4b79f4e1a8065aca065a7f6ad~mv2.png/v1/fit/w_1000,h_860,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[5 Ways to Kill Your Email List ]]></title><description><![CDATA[Email lists are extremely valuable but if we don't respect the people on the list we are bound to kill the email list and it will be useless. Working with Associations I find there are 5 key points to ensuring you don't kill your email list. ]]></description><link>https://www.emailmaven.co/post/5-ways-to-kill-your-email-list</link><guid isPermaLink="false">69161893fc22f1d9068bc143</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Strategy]]></category><category><![CDATA[Associations]]></category><pubDate>Thu, 13 Nov 2025 17:55:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_1949060cdc4d4503b619b55a5c086aaf~mv2.png/v1/fit/w_575,h_430,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[Too Many Emails? Here’s How Associations Can Finally Get It Under Control]]></title><description><![CDATA[Associations have a tenancy of sending too many emails, they know it's a problem but struggle to find a solution. I've worked with over 100 associations and have a 4 step plan to get your emails under control. ]]></description><link>https://www.emailmaven.co/post/too-many-emails-here-s-how-associations-can-finally-get-it-under-control</link><guid isPermaLink="false">68d6a87965351387112f52e0</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Business Strategies]]></category><pubDate>Tue, 23 Sep 2025 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_05534edc04b347ad9a60e7b565bbd494~mv2.png/v1/fit/w_575,h_430,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[Our Higher Logic Partner]]></title><description><![CDATA[Higher Logic is one of Email Maven's trusted partners. We love there platform and support all aspects of it. You've invested a lot into this platform, we help you fully maximize the use of it by doing the day to day work, trainings, and strategy to go beyond. ]]></description><link>https://www.emailmaven.co/post/our-higher-logic-partner</link><guid isPermaLink="false">68ac85f46e26accbc6c95782</guid><category><![CDATA[Associations]]></category><category><![CDATA[Partner]]></category><category><![CDATA[MarTech]]></category><pubDate>Thu, 19 Jun 2025 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_db4cf416c2fa4eada12e0e021286361a~mv2.png/v1/fit/w_575,h_430,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[ASAE MMC + Tech Conference]]></title><description><![CDATA[ASAE MMC+Tech Conference 2025 was a huge success. I loved connecting with fellow association marketing friends, speaking and exhibiting!]]></description><link>https://www.emailmaven.co/post/asae-mmc-tech-conference</link><guid isPermaLink="false">68a8694f12a9126f7a99fc32</guid><category><![CDATA[Conference]]></category><category><![CDATA[Email Strategy]]></category><pubDate>Sat, 31 May 2025 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_853b1f106abe48c586c8561225f20465~mv2.png/v1/fit/w_600,h_315,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[We’re on YouTube! Meet the Email Maven Channel]]></title><description><![CDATA[Association email is its own kind of beast, that’s why I launched the Email Maven YouTube channel. My goal is to share all of the top email tips we use because the more “Email Mavens” we have out there, the better our industry becomes.]]></description><link>https://www.emailmaven.co/post/we-re-on-youtube-meet-the-email-maven-channel</link><guid isPermaLink="false">68a7670b12a9126f7a975707</guid><category><![CDATA[Email Trends]]></category><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Strategy]]></category><category><![CDATA[Associations]]></category><pubDate>Thu, 08 May 2025 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_3dbff2b62638413d971a0c2be71bbfd8~mv2.jpg/v1/fit/w_730,h_631,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[LMS Email Best Practices]]></title><description><![CDATA[Education teams and their Learning Management Software (LMS) are often times working in a silo, and not talking to the marketing team. This makes the member experience challenging. I teamed up with BlueSky to talk about proper email traffic control and email best practices to make it better for everyone. ]]></description><link>https://www.emailmaven.co/post/lms-email-best-practices</link><guid isPermaLink="false">68ac7f1f79e174eb067df61b</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Webinar]]></category><category><![CDATA[Associations]]></category><pubDate>Fri, 25 Apr 2025 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_d575502b8e1b4b11b33b294d130d1c04~mv2.png/v1/fit/w_575,h_430,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[Our RASA.io Partner]]></title><description><![CDATA[RASA.io is an excellent tool to give your members a personalized email experience. We love taking long association emails and using RASA.io to turn them into individual member emails with tailored content with little effort. Let us help you maximize the use of it. ]]></description><link>https://www.emailmaven.co/post/our-rasa-io-partner</link><guid isPermaLink="false">68ac83d6d71e7ca1e45fb9a3</guid><category><![CDATA[Partner]]></category><category><![CDATA[MarTech]]></category><pubDate>Fri, 11 Apr 2025 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_2f9317b64e3c4347b6624abd76c7a525~mv2.png/v1/fit/w_575,h_430,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[New Templates: Higher Logic Thrive Marketing]]></title><description><![CDATA[New templates for Higher Logic Thrive Marketing means an easier build moving forward.]]></description><link>https://www.emailmaven.co/post/new-templates-higher-logic-thrive-marketing</link><guid isPermaLink="false">67f6f9d879769d8d9fdfd6d1</guid><category><![CDATA[Associations]]></category><category><![CDATA[Email Best Practices]]></category><pubDate>Tue, 08 Apr 2025 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_6dc12ae17408426bb4e663591e04a198~mv2.png/v1/fit/w_600,h_315,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[Member Acquisition Lead Gen Campaigns]]></title><description><![CDATA[Lead Gen Campaigns to acquire members are critical in the success of associations - check out this way to convert interested prospects]]></description><link>https://www.emailmaven.co/post/member-lead-gen-campaigns</link><guid isPermaLink="false">67f6f1214f0456bc83605c6e</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Strategy]]></category><category><![CDATA[Associations]]></category><category><![CDATA[Email Campaigns]]></category><pubDate>Tue, 01 Apr 2025 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_c8399c0ad3b745ceb3e12ab3b25260ef~mv2.png/v1/fit/w_600,h_315,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[5 Reasons Why Associations Need an Email Audit]]></title><description><![CDATA[Associations rely heavily on email, but few are doing it right. Email Maven does audits on emails to provide indepth insights on annual conference promotions, welcome and renewal campaigns, and can help you assess your emails overall. ]]></description><link>https://www.emailmaven.co/post/5-reasons-why-associations-need-an-email-audit</link><guid isPermaLink="false">67f6ee4cb789c928e044def9</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Strategy]]></category><category><![CDATA[Associations]]></category><pubDate>Tue, 18 Mar 2025 22:12:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e80dc9_3fa467c5adad412baeadec36b1098213~mv2.png/v1/fit/w_600,h_315,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[Member Renewal Campaigns]]></title><description><![CDATA[Successful renewals start with strong onboarding, data-driven timing, and multi-channel outreach—email, ads, calls, and more!]]></description><link>https://www.emailmaven.co/post/renewal-campaigns-member</link><guid isPermaLink="false">67b4b70b10889e158451746f</guid><category><![CDATA[Email Campaigns]]></category><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Strategy]]></category><category><![CDATA[Associations]]></category><category><![CDATA[Business Strategies]]></category><pubDate>Tue, 18 Feb 2025 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b199c4_4f727b4668bf4e35980d2a311c050be3~mv2.png/v1/fit/w_600,h_315,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[Higher Logic Super Forum 2025]]></title><description><![CDATA[Mark your calendars for Higher Logic Super Forum, happening March 26-28 in Nashville, TN ! I’m Amber Worthen, Founder and CEO of Email...]]></description><link>https://www.emailmaven.co/post/higher-logic-super-forum-2025</link><guid isPermaLink="false">679001320faacf9074485e70</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Strategy]]></category><category><![CDATA[Associations]]></category><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 20 Jan 2025 20:31:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b199c4_cf9f7cf9968f44f0ade41348edc679c4~mv2.png/v1/fit/w_600,h_315,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[ASAE Membership Monday: Email Marketing Tips &#38; Tricks]]></title><description><![CDATA[I was thrilled to be asked by ASAE: The Center for Association Leadership  to speak at Membership Monday about email. I shared all of my...]]></description><link>https://www.emailmaven.co/post/asae-membership-monday-email-marketing-tips-tricks</link><guid isPermaLink="false">678ffdfff8f890fba67f8032</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Strategy]]></category><category><![CDATA[Associations]]></category><pubDate>Mon, 13 Jan 2025 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b199c4_20ef5ac0887c425f881439db7e7fb3e6~mv2.png/v1/fit/w_600,h_315,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item><item><title><![CDATA[Call to Benefit vs Call to Action]]></title><description><![CDATA[In all of the emails we have read, there is a very common theme among associations – they all say “Register Now” or “Renew Now” over and...]]></description><link>https://www.emailmaven.co/post/call-to-benefit-vs-call-to-action</link><guid isPermaLink="false">678ff61e0faacf9074483ed8</guid><category><![CDATA[Email Best Practices]]></category><category><![CDATA[Email Strategy]]></category><category><![CDATA[Associations]]></category><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 16 Dec 2024 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b199c4_0023d83b33a743e1a3bd72a0c7c48409~mv2.png/v1/fit/w_600,h_315,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amber Worthen</dc:creator></item></channel></rss>