Budgeting for Association Email Needs

Budgeting season is upon us. If you have any strategic plan or department goals that include email, make sure you add some money to the budget to get the work done. These are Email Maven services and how much they cost. Set up a meeting to get an exact quote!

Moving Email Platforms

Starting at $6,000

Once your new email platform is selected and the integration is set up, it becomes the marketing team's challenge to fully establish the account so it is working well, while doing their day jobs. It is a lot of work, often taking the team months to a year to accomplish it. We stand up the new email platforms fast, and fully train staff along the way. The cost depends on the number of email templates and automated campaigns that need to be re-built, as well as if integration help is needed.

Email Staffing Support

Ranges from $3,500 - $9,000 per month

(Most clients pay between $3,500 - $6,000)

Have any foreseeable email staffing gaps? Or have busy times when extra expert hands would be helpful? Email Maven is an email staffing agency, we become part of your team to get your emails out the door. This ranges from basic assistance during busy times to fully managing email schedules, creating content, designing, sending, and reporting on all emails.

Innovation Projects

Ranges from $2,000 to $10,000

Do you have email communication goals that need to be accomplished? We do Innovation Blitz’s to help teams accomplish those goals fast. Association staff are notoriously busy and have limited time to get to innovative strategies that will provide positive results.

Examples include:

• Building automated email campaigns (renewal, welcome, member acquisition, winback, re-engagement, etc.)

• Cleaning up email audiences

• Creating email traffic control systems and guidelines to get everyone on the same page about email.

• Create email preferences so members can tell you what emails they actually want

• Creating regular reporting plans and templates

• Email design & content refreshes

• Custom email strategies based in data, best practices, and on case studies from other Associations

  
  

Need improvements but not sure where to start?

Audits: $450

If you would like an unbiased look at your emails to identify what is working well and what isn’t, schedule an audit now. Leave with a report full of recommendations on potential improvements, rooted in data and best practices, that are easy to implement.

We do audits for:

Annual Conference = we take a deep look at all the emails you sent for annual conference and pull all the data. A full report is given to you with recommendations for improvements for design and content that are easy to implement, big picture strategy ideas to try, and an A/B test plan to get you more data to work off of next year.

Welcome & Renewal Emails = we take a deep look at all of your welcome and renewal emails and pull all the data associated with them. A full report is given to you with recommendations for improvements for design and content that are easy to implement, big picture strategy ideas we know work.

Your emails as a whole = we can give you an overview of how your emails are actually doing, by pulling data, reviewing 10 emails for design & content, and evaluating the use of your ESP. In return you get a detailed report that gives you 6 months worth of improvements and a years worth of strategies to try.

Need Ongoing Strategy Support?

Monthly retainer: $1,000, 6 month contract minimum

Keep us on trainer for up to two calls and one basic project a month. We know priorities shift and having email experts on hand to talk strategies and get projects done every month goes a long way.

See what recent clients have to say:

"I've had a consistently positive experience working with Amber and her team over the years. Their expertise in setting up Informz accounts and optimizing them is noteworthy, as seen in Kellen's case. The seamless setup had a tangible impact on our operations and they always provide attention to detail, commitment to excellence, and dedication to client success. For organizations aiming to enhance email marketing strategies, Amber's innovative solutions and personalized approach make Email Maven a standout choice in the industry." - Kim Chhabria, Group Vice President, Shared Services - Kellen

"Amber and her team provided invaluable support on multiple projects, ranging from day-to-day email management to a full audit and redevelopment of our automated messages and campaigns. They covered staffing gaps and advanced our strategic email development. Their work is quick, precise, and adaptable. If you need email support right now, contact Email Maven. They'll hit the ground running." - Jason Bellamy, SVP, Member Experience - American Physical Therapy Association

In the maze of marketing uncertainties, Email Maven emerged as our guiding light. Through the meticulous review process of an audit, they provided the clarity we desperately needed. Their expert analysis not only identified areas for improvement but also offered actionable insights for success. From affirming our strengths to pinpointing weaknesses, they delivered a roadmap to navigate the complexities of marketing with confidence. If you seek clarity, compliance, and confidence in your marketing strategies, Email Maven is the solution you've been searching for. - Tom Chambers, Director Community and Development - HEUG

Learn more about our services and get answers to frequently asked questions here.