Budgeting for Association Email Needs

Budgeting season is upon us. If you have any strategic plan or department goals that include email, make sure you add some money to the budget to get the work done. These are Email Maven services and how much they cost. Set up a meeting to get an exact quote!

Moving Email Platforms

Starting at $6,000

Once your new email platform is selected and the integration is set up, it becomes the marketing team's challenge to fully establish the account so it is working well, while doing their day jobs. It is a lot of work, often taking the team months to a year to accomplish it. We stand up the new email platforms fast, and fully train staff along the way. The cost depends on the number of email templates and automated campaigns that need to be re-built, as well as if integration help is needed.

Email Staffing Support

Ranges from $3,500 - $9,000 per month

(Most clients pay between $3,500 - $6,000)

Have any foreseeable email staffing gaps? Or have busy times when extra expert hands would be helpful? Email Maven is an email staffing agency, we become part of your team to get your emails out the door. This ranges from basic assistance during busy times to fully managing email schedules, creating content, designing, sending, and reporting on all emails.

Innovation Projects

Ranges from $4,000 to $15,000

Do you have email communication goals that need to be accomplished? We do Innovation Blitz’s to help teams accomplish those goals fast. Association staff are notoriously busy and have limited time to get to innovative strategies that will provide positive results.

Examples include:

• Building automated email campaigns (renewal, welcome, member acquisition, winback, re-engagement, etc.)

• Cleaning up email audiences

• Creating email traffic control systems and guidelines to get everyone on the same page about email.

• Create email preferences so members can tell you what emails they actually want

• Creating regular reporting plans and templates

• Email design & content refreshes

• Custom email strategies based in data, best practices, and on case studies from other Associations

  
  

Need Ongoing Strategy Support?

Monthly retainer: $1,500, 6 month contract minimum

Keep us on trainer for up to two calls and one basic project a month. We know priorities shift and having email experts on hand to talk strategies and get projects done every month goes a long way.

Need improvements but not sure where to start?

Strategic Email Audits for Associations

Most associations don’t need more emails. They need clarity.

Email Maven’s strategic audit suite is designed exclusively for associations ready to strengthen engagement, improve retention, and increase revenue through smarter email strategy.

Whether you need a quick expert perspective or a full-system diagnostic, our audits provide structured, prioritized insight, not vague feedback.

Why an Email Audit?

Even strong marketing teams benefit from an outside expert perspective.

An audit helps you:

• Identify performance gaps

• Improve deliverability health

• Strengthen segmentation strategy

• Increase conversions

• Improve member onboarding and renewals

• Prioritize what to fix (and what to stop doing)

We don’t just review emails.

We evaluate your system.

Choose the Audit That Fits Your Goals

Email Snapshot Review

$750

A focused expert review for associations that want strategic feedback before planning their next campaign.

Includes:

• Review of 5 emails

• Copy & CTA critique

• Design & hierarchy feedback

• Segmentation observations

• Written summary with recommendations for improvements

• 30-minute debrief call

Best for: Teams seeking quick, professional insight without a full performance deep dive.

Annual Conferences or Membership Campaigns Audit

$1,500

A strategic deep dive into conference marketing or membership lifecycle communications.

Conference Audit Includes:

• Review of all conference-related emails (up to 15)

• Exhibitor & sponsor communications review

• Performance & cadence evaluation

• Registration funnel alignment review

• Omni-channel marketing strategy review

Membership Lifecycle Audit Includes:

• Onboarding sequence review

• Renewal strategy evaluation

• Winback messaging analysis

• Segmentation & timing assessment

• Retention opportunity identification

All Revenue Audits Include:

• Performance analysis

• Written strategic report

• 60-minute strategy debrief

Best for: Associations focused on improving revenue-driving email campaigns.

Full Email Performance & Deliverability Audit

$2,500

A comprehensive diagnostic of your entire email marketing ecosystem.

Includes:

• Full-year performance analysis

• Send timing & segmentation review

• Automation evaluation

• Industry benchmark comparison

• Domain & deliverability assessment

• SPF, DKIM & DMARC review

• Strategic critique of 15 representative emails

• Full recommendations for improvements, with a Top 5 prioritized strategic fixes

• 60-minute executive debrief

Best for: Associations ready for a system-level reset and a clear, data-backed roadmap.

What You’ll Receive

Every audit delivers:

• A structured written report

• Clear prioritization of improvements

• Actionable next steps

• Strategic insight tailored to associations

• A live debrief session to review findings and answer questions

No fluff. No generic feedback. No recycled best practices.

Just strategic clarity, from a team of marketers who were association executives so we understand what it takes to make change.

What Happens After the Audit?

Some clients implement internally.

Others partner with Email Maven to:

• Redesign emails

• Launch automation sequences that save staff time and increase conversions

• Create and implement new membership or event marketing strategies

• Establish ongoing advisory support

The audit gives you clarity. What you do next is up to you.

Ready for a Clearer Email Strategy?

Let’s identify what’s working and what’s costing you engagement.

Schedule an Audit Consultation

See what recent clients have to say:

"I've had a consistently positive experience working with Amber and her team over the years. Their expertise in setting up Informz accounts and optimizing them is noteworthy, as seen in Kellen's case. The seamless setup had a tangible impact on our operations and they always provide attention to detail, commitment to excellence, and dedication to client success. For organizations aiming to enhance email marketing strategies, Amber's innovative solutions and personalized approach make Email Maven a standout choice in the industry." - Kim Chhabria, Group Vice President, Shared Services - Kellen

"Amber and her team provided invaluable support on multiple projects, ranging from day-to-day email management to a full audit and redevelopment of our automated messages and campaigns. They covered staffing gaps and advanced our strategic email development. Their work is quick, precise, and adaptable. If you need email support right now, contact Email Maven. They'll hit the ground running." - Jason Bellamy, SVP, Member Experience - American Physical Therapy Association

In the maze of marketing uncertainties, Email Maven emerged as our guiding light. Through the meticulous review process of an audit, they provided the clarity we desperately needed. Their expert analysis not only identified areas for improvement but also offered actionable insights for success. From affirming our strengths to pinpointing weaknesses, they delivered a roadmap to navigate the complexities of marketing with confidence. If you seek clarity, compliance, and confidence in your marketing strategies, Email Maven is the solution you've been searching for. - Tom Chambers, Director Community and Development - HEUG

Learn more about our services and get answers to frequently asked questions here.