5 Reasons Why Associations Need an Email Audit
- Amber Worthen
- Mar 18
- 2 min read
Updated: Apr 10
Higher Click Rates: “Our event email went from a .42% click rate to an 8% click rate, after just one send, by applying the strategies Email Maven recommended in our audit.” Sandy Smith, Director Communications, International Sign Association
Enhanced Member Engagement: Audits look at what members are responding too, identifying what resonates well and what doesn’t. This insight help teams focus on strategies that will improve member engagement.
Cost Efficiency: Staff invest a lot of time getting emails out the door from writing, editing, graphics, to repetitive manual work. Audits pinpoint where their energy is worth it, and outlines ways the email platform can be used to make their work more efficient.
Improved Member Experience: Every audit includes a review of onboarding, renewal and 10 other emails (newsletters, events, etc). We identify where members maybe getting lost or misunderstanding your associations core benefits and offer a plan to change it.
Talk to a Human: We listen to your concerns and provide you with actionable recommendations based on data and other association success stories. You won’t get any generic advice like you get from Google. Having someone who understands the challenges and provides expert guidance is invaluable.
Amber is on a quest to make association emails great, audits are only $350 to accomplish that goal. To start yours, book a call.
All Email Maven audits include:
Deep dive look at every aspect of your email platform such as:
Email stats from the last 6 months
Email design and content review on onboarding, renewal and regular emails
Use of platform audit (using campaigns, engagement scoring, web tracking, etc.)
Audience evaluation (emailing everyone or segmenting?)
Recommendations for improvements based on your data, best practices, and our experience with other similar Associations.
and more...
An in-depth report report
1 hour call to discuss the report
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