5 Reasons Why Associations Need an Email Audit

1. Higher Click Rates: “Our event email went from a .42% click rate to an 8% click rate, after just one send, by applying the strategies Email Maven recommended in our audit.” Sandy Smith, Director Communications, International Sign Association
   

2. Enhanced Member Engagement: Audits look at what members are responding too, identifying what resonates well and what doesn’t. This insight help teams focus on strategies that will improve member engagement.  
   

3. Cost Efficiency: Staff invest a lot of time getting emails out the door from writing, editing, graphics, to repetitive manual work. Audits pinpoint where their energy is worth it, and outlines ways the email platform can be used to make their work more efficient.
   

4. Improved Member Experience: Every audit includes a review of onboarding, renewal and 10 other emails (newsletters, events, etc). We identify where members maybe getting lost or misunderstanding your associations core benefits and offer a plan to change it.  
   

5. Talk to a Human: We listen to your concerns and provide you with actionable recommendations based on data and other association success stories. You won’t get any generic advice like you get from Google. Having someone who understands the challenges and provides expert guidance is invaluable.  
   

Amber is on a quest to make association emails great, audits are only $450 to accomplish that goal. To start yours, book a call.

We do audits for:

Annual Conference = we take a deep look at all the emails you sent for annual conference and pull all the data. A full report is given to you with recommendations for improvements for design and content that are easy to implement, big picture strategy ideas to try, and an A/B test plan to get you more data to work off of next year.

Welcome & Renewal Emails = we take a deep look at all of your welcome and renewal emails and pull all the data associated with them. A full report is given to you with recommendations for improvements for design and content that are easy to implement, big picture strategy ideas we know work.

Your emails as a whole = we can give you an overview of how your emails are actually doing, by pulling data, reviewing 10 emails for design & content, and evaluating the use of your ESP. In return you get a detailed report that gives you 6 months worth of improvements and a years worth of strategies to try.

All Audits Include:

• Deep dive look at every aspect of your email platform such as:

  • Email stats

  • Email design and content review

  • Use of platform (using campaigns, engagement scoring, web tracking, etc.)

  • Audience evaluation (emailing everyone or segmenting?)

  • Recommendations for improvements based on your data, best practices, and our experience with other similar Associations.

  • and more...

• An in-depth report report

• 1 hour call to discuss the report