Email Design Best Practices

Like many associations, I wrote a long email last week to my subscribers. I had copilot summarize it for me, here's what I found.

AI is accelerating everything. Email is the #1 way associations communicate with members, if your emails are in the past either your association is too, or you aren’t conveying how you are keeping up and looking to the future. Both are a problem. Let's get you up to date.

Email lists are extremely valuable but if we don't respect the people on the list we are bound to kill the email list and it will be useless. Working with Associations I find there are 5 key points to ensuring you don't kill your email list.

Associations have a tenancy of sending too many emails, they know it's a problem but struggle to find a solution. I've worked with over 100 associations and have a 4 step plan to get your emails under control.

Higher Logic is one of Email Maven's trusted partners. We love there platform and support all aspects of it. You've invested a lot into this platform, we help you fully maximize the use of it by doing the day to day work, trainings, and strategy to go beyond.

ASAE MMC+Tech Conference 2025 was a huge success. I loved connecting with fellow association marketing friends, speaking and exhibiting!

Association email is its own kind of beast, that’s why I launched the Email Maven YouTube channel. My goal is to share all of the top email tips we use because the more “Email Mavens” we have out there, the better our industry becomes.

Education teams and their Learning Management Software (LMS) are often times working in a silo, and not talking to the marketing team. This makes the member experience challenging. I teamed up with BlueSky to talk about proper email traffic control and email best practices to make it better for everyone.