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Email Traffic Control is the Most Important Strategy for Email Success!
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Amber Worthen
5 days ago1 min read
Higher Logic Super Forum 2025
Mark your calendars for Higher Logic Super Forum, happening March 26-28 in Nashville, TN ! I’m Amber Worthen, Founder and CEO of Email...
Amber Worthen
Jan 132 min read
ASAE Membership Monday: Email Marketing Tips & Tricks
I was thrilled to be asked by ASAE: The Center for Association Leadership to speak at Membership Monday about email. I shared all of my...
Amber Worthen
Dec 16, 20241 min read
Call to Benefit vs Call to Action
In all of the emails we have read, there is a very common theme among associations – they all say “Register Now” or “Renew Now” over and...
Amber Worthen
Nov 18, 20243 min read
Onboarding Campaigns
Onboarding, Re-Engagement and Renewal campaigns are the most important campaigns associations do every year. The three campaigns should...
Amber Worthen
Aug 5, 20243 min read
Email Traffic Control
If you want your emails to improve, you must have a standard email process and an email schedule with rules that everyone follows.
Amber Worthen
Aug 1, 20241 min read
Podcast: Expert Email Marketing Tips for Associations
Email is at the core of effective association communication—but mastering it takes strategy and skill. I had the pleasure of joining The...
Amber Worthen
Aug 1, 20245 min read
The Elections Are Going to Impact Your Email – It's Time to Adjust Strategies and Have A Discussion About It
The Elections are going to impact your emails it's time to adjust your email strategies and get everyone on the same page.
Amber Worthen
Jul 22, 20242 min read
Apple Mail's New Categorization Feature in iOS 18
Apple Mail in iOS 18 is rolling out a feature, in September, that will change the way we handle emails: categorization tabs. Like Gmail’s...
Amber Worthen
Jul 5, 20242 min read
Re-Engagement Email Campaigns
"What is a typical welcome email campaign?" "What is a typical renewal email campaign?" These are the two questions we get often, and the...
Amber Worthen
May 28, 20241 min read
Hit Send with Confidence: Our Step-by-Step Email Checklist
Do you get anxiety hitting send on an email going to thousands of your members? We used to, too. When I was first sending out emails to...
Amber Worthen
May 23, 20243 min read
Budgeting for Email Needs in 2025
Budgeting season is upon us. If you have any email goals, here are some budget ideas to keep in mind: Moving Email Platforms Starting at...
Amber Worthen
May 21, 20241 min read
Podcast: Email Marketing Strategy/Best Practices for Associations
Email is the heart of an association’s communications hub. One hurdle we hear time and again with association email strategy is, "I just...
Amber Worthen
May 14, 20241 min read
Podcast: Association Email Tips and Benchmarks
We all want our emails to be great, right? But when you work for an association you're often cranking them out last minute, while...
Amber Worthen
Apr 9, 20241 min read
Save $50 on an Email Audit This Summer
Audits provide expert insights into your email strategies, book yours today.
Amber Worthen
Mar 11, 20241 min read
Hello Email Maven
ASW Communications gets a facelift and becomes Email Maven
Amber Worthen
Mar 5, 20241 min read
Podcast: Communications That Connect and Engage
Podcast with Email Maven CEO, Amber Worthen: Communications That Connect and Engage
Amber Worthen
Feb 27, 20242 min read
How to Successfully Run a Re-Engagement Campaign
The strategy and why behind running re-engagement campaigns to get your members re-engaged with email again.
Amber Worthen
Feb 6, 20242 min read
Setting up Engagement Scoring & Why it Matters
Informz offers an engagement scoring grid that allows you to quickly see how your emails are performing based on opens and clicks. Plus...
Amber Worthen
Jan 16, 20241 min read
Podcast: A One Size Fits All Approach to Email Marketing Fails Everyone
Podcast with Email Maven CEO, Amber Worthen: A One Size Fits All Approach to Email Marketing Fails Everyone
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