ASAE MMC+Tech Conference 2025 was a huge success. I loved connecting with fellow association marketing friends, speaking and exhibiting!

Association email is its own kind of beast, that’s why I launched the Email Maven YouTube channel. My goal is to share all of the top email tips we use because the more “Email Mavens” we have out there, the better our industry becomes.

Education teams and their Learning Management Software (LMS) are often times working in a silo, and not talking to the marketing team. This makes the member experience challenging. I teamed up with BlueSky to talk about proper email traffic control and email best practices to make it better for everyone.

Lead Gen Campaigns to acquire members are critical in the success of associations - check out this way to convert interested prospects

Associations rely heavily on email, but few are doing it right.

Successful renewals start with strong onboarding, data-driven timing, and multi-channel outreach—email, ads, calls, and more!

I was thrilled to be asked by ASAE: The Center for Association Leadership  to speak at Membership Monday about email. I shared all of my...

Association Forum Holiday Showcase was warm, inviting, and full of amazing vendors! Great sessions and great people—see you next year!

iMIS Innovations Conference: Key membership tips—quick onboarding, re-engagement, omni renewals, and annual email refreshes!

Podcast with Email Maven CEO, Amber Worthen: Communications That Connect and Engage

The strategy and why behind running re-engagement campaigns to get your members re-engaged with email again.

Informz offers an engagement scoring grid that allows you to quickly see how your emails are performing based on opens and clicks. Plus...

Podcast with Email Maven CEO, Amber Worthen: A One Size Fits All Approach to Email Marketing Fails Everyone

Simply put, how are Google & Yahoo Deliverability changes going to impact you and how to prepare.