Email is at the core of effective association communication—but mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their email marketing efforts. A big thank you to the team at The Association 100 for having me!
Here are some key takeaways from our conversation:
📧 Overcoming Common Email Challenges
We discussed common pitfalls like inconsistent design and audience fatigue, highlighting the importance of best practices and audience segmentation to boost engagement.
📧 Boosting Open Rates with Smarter Strategies
Implementing drip campaigns and targeted messaging ensures content stays relevant, leading to higher open and click-through rates.
📧 Choosing the Right Tools
Selecting an email platform that integrates well with data systems is crucial. Conducting thorough audits helps find a platform that saves time and supports future growth.
📧 Data-Driven Decisions
Tracking key metrics like open and conversion rates is essential. Staying curious and continuously analyzing results leads to smarter strategies and better outcomes.
📧 AI and Timing
We explored using AI to optimize subject lines and preheaders, and the importance of timing emails to align with audience behaviors.
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