Too Many Emails? Here’s How Associations Can Finally Get It Under Control

If you’ve worked in an association on their marketing for more than five minutes, you’ve heard it:

“We send too many emails.”

It’s the number one complaint I hear from association marketing teams, and honestly… they’re not wrong.

I’ve seen inbox overload hurt engagement, frustrate members, and burn out staff. It’s not just about the volume of sends it’s about the lack of coordination, the absence of a clear plan, and sometimes… the stubborn “we’ve always done it this way” mindset.

Here’s the reality: cutting email volume isn’t a quick fix. It takes leadership buy-in, a system to manage sends, the guts to cut low performers, and the discipline to keep doing the work.

In my new 4-part YouTube series I walk you through the same steps I use with my clients to streamline email.

Here’s what you’ll learn in the series:

1. Get C-Suite Buy-In – Why leadership support is the first step to real change.

2. Email Traffic Control – How to manage what’s going out, when, and to whom.

3. Data-Driven Cuts – Let your numbers tell you what to eliminate.

4. Keep Doing the Work – How to stop “email creep” from coming back.

Whether you’re just starting to tackle your email volume or you’ve been fighting this battle for years, these videos will give you the practical steps (and a few reality checks) to finally get it under control.

📺 Watch the full series here →

And if you’re ready for hands-on help, that’s what we do at Email Maven — from audits to strategy to execution, we’ll help you send fewer, better emails that members actually read. Book a strategy call today.