Email Audits
Most associations don’t need more emails.
They need clarity, with tangible action items.
​
Email Maven’s strategic audit suite is designed exclusively for associations ready to strengthen engagement, improve retention, and increase revenue through smarter email strategy.
​
Why an Association Needs an Email Audit?
​
Even strong marketing teams benefit from an outside expert perspective.
​
An audit helps you:
-
Identify performance gaps
-
Improve deliverability health
-
Strengthen segmentation strategy
-
Increase conversions
-
Improve member onboarding and renewals
-
Prioritize what to fix (and what to stop doing)
We don’t just review emails.
We evaluate your system.
​
Ready for a Clearer Email Strategy?
Let’s identify what’s working and what’s costing you engagement.
Our Email Audit Services
Email Snapshot Review
$750
A focused expert review for associations that want strategic feedback before planning their next campaign.
Includes:
-
Review of 5 emails
-
Copy & CTA critique
-
Design & hierarchy feedback
-
Segmentation observations
-
Written summary with recommendations for improvements
-
30-minute debrief call
Best for: Teams seeking quick, professional insight without a full performance deep dive.
Annual Conferences or Membership Campaigns Audit
$1,500
A strategic deep dive into conference marketing or membership lifecycle communications.
​
Conference Audit Includes:
-
Review of all conference-related emails (up to 15)
-
Exhibitor & sponsor communications review
-
Performance & cadence evaluation
-
Registration funnel alignment review
-
Omni-channel marketing strategy review
-
​
Membership Lifecycle Audit Includes:
-
Onboarding sequence review
-
Renewal strategy evaluation
-
Winback messaging analysis
-
Segmentation & timing assessment
-
Retention opportunity identification
-
​
All Revenue Audits Include:
-
Performance analysis
-
Written strategic report
-
60-minute strategy debrief
-
​
Best for: Associations focused on improving revenue-driving email campaigns.
Full Email Performance & Deliverability Audit
$2,500
​
A comprehensive diagnostic of your entire email marketing ecosystem.
​
Includes:
-
One full-year performance data analysis
-
Send timing & segmentation review
-
Automation evaluation
-
Industry benchmark comparison
-
Domain & deliverability assessment
-
SPF, DKIM & DMARC review
-
Strategic critique of 15 emails design and content
-
Full recommendations for improvements, with a Top 5 prioritized strategic fixes
-
60-minute executive debrief
Best for: Associations ready for a system-level reset and a clear, data-backed roadmap.
What You’ll Receive
Every audit delivers:
-
A structured written report
-
Clear prioritization of improvements
-
Actionable next steps
-
Strategic insight tailored to associations
-
A live debrief session to review findings and answer questions
No fluff. No generic feedback. No recycled best practices.
​
Just strategic clarity, from a team of marketers who were association executives, so we understand what it takes to make change.
What Happens After the Audit?
Some clients implement internally. Others partner with Email Maven to:
-
Redesign emails
-
Launch automation sequences that save staff time and increase conversions
-
Create and implement new membership or event marketing strategies
-
Establish ongoing advisory support
The audit gives you clarity.
What you do next is up to you.