Email Platform Migration & Setup
Switching email platforms should make your life easier—not more complicated.
But for many associations, migrations become overwhelming:
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data doesn’t transfer cleanly
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audiences break
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the lift to rebuild the account is too much
At Email Maven, we manage the full transition, so your new platform is set up correctly, your data is intact, and your team is ready to send emails on day one.
When You Might Need Support
You might benefit from migration support if:
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You’re moving into High Logic Thrive Marketing, Hubspot, Mailchimp or Feathr
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You’re worried about losing performance during the transition
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Your team doesn’t have time to manage a full rebuild
What We Handle
We support the full migration process, we start by assessing your current platform and working with you to create the project plan, then we rebuild it all. We’ve moved associations who’ve needed as little as 2 custom templates, and one automated campaign built all the way up to a large association we rebuilt over 500 emails, 45 automated campaigns, 40 landing pages, and 25 custom templates.
Platform Assessment
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Review your current email platform, data, and setup
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Identify what should stay, improve, or be removed
Data & Audience Strategy
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Clean and organize lists, segments, and fields
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Ensure your audience structure supports better targeting moving forward
Account Setup & Rebuild
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Build your new platform from the ground up
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Recreate templates, assets, and key campaigns
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Set up audiences, segments, and automation workflows
Campaign & Template Optimization
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Improve email structure, design, and usability
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Ensure consistency across campaigns
How It Works
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Discovery & Planning
We review your current setup and define what needs to move and improve
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Migration & Build
We clean your data and rebuild your email program in the new platform
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Testing & Launch
We ensure everything is working correctly before you begin sending
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Training & Support
We guide your team so they can confidently use the new system including hand holding them through sending their first emails to ensure they know it all.
When To Call Us
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When you start looking at new platforms, we can give you some questions to ask and things to talk to the reps about.
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If you are making an AMS move and it is going to impact your email platform contact us 3 months before your new AMS is coming online.
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If you have been trying to move email platforms but it's taken longer than 3 months, we can get you over the finish line fast.
Other Options
If you just started at looking for a new email platform, we're happy to share our honest opinion about it. We are in many everyday, staffing for clients, we dislike & love every email platform for different reasons.
If you want us to do the assessment on your current account to determine what would need to move and strategy recommendations for your move, we can do that too.