Email Innovation Projects for Associations
Most association marketing teams know what they should be doing with email.
They just don’t have the time to do it.
Between day-to-day emails, events, and competing priorities, important projects get pushed aside:
-
building automated journeys for membership welcomes, renewals and re-engagement
-
setting up a member acquisition lead magnet and nurture campaigns
-
re-designing newsletters, conference promotions, or webinar emails
-
setting up email preferences to give members the emails they actually want
At Email Maven, we take on high-impact email projects so your team can move forward without adding more to their plate. Then we train your team to make sure they can manage it from here on.
When You Might Need Project Support
You might benefit from this type of support if:
-
You have a list of email improvements but no time to execute
-
You want to test new strategies but haven’t been able to prioritize them
-
You need expert guidance to move projects forward quickly
Types of Projects We Do
Automated Email Campaigns
Member Onboarding, renewal, engagement, winback and acquisition campaigns.
Custom Templates
High converting emails are the goal. We can create custom templates & designs that make your email copy shine. We recommend them for webinars/educational programming, conferences, and newsletters.
Email Preferences
Members want options on what emails they receive and don’t. We can set up your email preferences in your email platform, or AMS. Including guiding the team through what the preferences should be, executing and training for upkeep.
Newsletter Redesigns
Your newsletters are important, let's improve the structure, clarity and engagement rates.
Segmentation
& Audience Strategy
Reduce "send to everyone", define and implement better audience targeting.
A/B Testing Optimization
Set up an A/B testing plan that actually tell you what members want and how you should be changing email strategies.
Program Improvements
Simplify complex email programs = improve consistency and effectiveness of your emails. We will evaluate your email traffic control, and help you streamline it.
What We Handle
We don't just recommend changes, we execute everything:
-
Plan and scope the project
-
Build and implement improvements
-
Collaborate with your team
-
Train your staff so they can manage it moving forward
What You Can Expect
-
High-impact improvements without overloading your team
-
Faster progress on long-standing projects
-
Practical, sustainable changes
-
Increased confidence in your email program
Who Is This For?
-
Associations and nonprofits
-
Marketing teams with limited time or resources
-
Organizations ready to improve but needing execution support
Have email projects you haven’t had time to tackle? Book a meeting to get started.