Custom Email Marketing Trainings
Email is a critical part of your organization’s communication strategy—but most teams haven’t been formally trained on how to do it well.
That leads to:
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inconsistent campaigns
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outdated best practices
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and missed opportunities to improve engagement
At Email Maven, we provide custom training designed specifically for association marketing teams—so your staff has the skills and confidence to execute effectively.
What We Train On
We tailor each training to your organization, but common topics include:
Email Strategy & Best Practices
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What drives engagement (and what doesn’t)
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How to structure effective email programs
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Avoiding common mistakes
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Email traffic control
Audience Selection and Peronalization
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Moving beyond “send to everyone”
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How to build and use segments effectively
Email Content and Design
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Writing clear, engaging emails
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Improving design, hierarchy, and CTAs
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Designing for accessibility and mobile
Campaigns & Automations
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How to building membership campaigns including onboarding, renewal, winback or member acquisition
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Creating more strategic campaign plans
Platform Training
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How to build emails, templates, and campaigns
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Best practices specific to your email platform
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Hands-on walkthroughs
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Done for associations using Higher Logic, MailChimp, Feathr or HubSpot
Training Formats
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We offer flexible training options:
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Virtual workshops
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In-person team training sessions
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Conference or event-based training
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Multi-session training programs
Who This Is For
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Association marketing and communications teams
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Chapter leaders and volunteer groups
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Organizations looking to improve consistency and performance
Past Speaking Engagements
Conferences: ASAE MMC+Tech, CSAE, Higher Logic Super Forum, Association Forum, and MASAE
Webinars: ASAE, UST-Education, PropFuel, Higher Logic, Association Forum, Member Lounge, NYSAE and BlueSky
Podcasts: The Member Engagement Show, 6 Degrees of Associations, Association Strong
Interested in training your team? Let's chat about what you need.