Automated Email Campaign Creations
No matter what your system calls them: campaigns, journeys, or automations - automated email campaigns are one of the most effective ways to engage with your members, but they can be hard to build.
Most association teams know they need member onboarding, renewal, winback, acquisition and reengagement campaigns.
But they don’t have the time or resources to build them properly.
That’s where we help.
At Email Maven, we help you with the strategy and the design then build automated email campaigns that improve engagement, support retention, and reduce manual lift.
When You Might Need Automated Campaigns
You might benefit from this type of support if:
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New members aren’t being onboarded consistently
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Renewal or retention efforts feel manual or inconsistent
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You don’t have a clear winback strategy
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You have zero-member acquisition campaigns
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Your team is sending one-off emails instead of building journeys
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You know automation is important but haven’t had time to implement it
Types of Campaigns We Build
Onboarding Campaigns
They are the most important campaigns you build to ensure deliverability and time to value for the new member.
Renewal Campaigns
Guide members through the renewal process, improve retention with clear, timely messaging.
Winback Campaigns
Re-engage lapsed or inactive members. We can build complex, highly personal campaigns, or simple but effective ones.
Acquisition Campaigns
Take your lead magnets and make them work for you. Nurture prospective members towards membership.
Re-Engagement Campaigns
People have stopped opening and clicking your emails? Time to check in.
What We Handle
We don't just recommend changes, we execute everything:
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Campaign strategy and structure
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Email content and messaging
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Design and layout
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Automation setup within your platform
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Testing and optimization
How It Works
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Define goals and campaign structure
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Build emails and automation workflows
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Test and refine
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Launch and monitor performance
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We train your team, so they can handle it from there on
Who Is This For?
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Associations and nonprofits
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Teams looking to improve engagement and retention
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Organizations using platforms including Higher Logic, Feathr, HubSpot, or Mailchimp
Have email projects you haven’t had time to tackle? Book a meeting to get started.