Amber Worthen

Gmail is the #1 email inbox association members use. Gemini is changing the way gmail inboxes and users work. Here's how association executives can future proof their gmail strategies now.

Like many associations, I wrote a long email last week to my subscribers. I had copilot summarize it for me, here's what I found.

AI is accelerating everything. Email is the #1 way associations communicate with members, if your emails are in the past either your association is too, or you aren’t conveying how you are keeping up and looking to the future. Both are a problem. Let's get you up to date.