The 6 Degrees of Associations podcast is an enjoyable one because you get to hear so many Association professionals stories. I was excited to be on and share mine. In this episode, A One Size Fits All Approach to Email Marketing Fails Everyone, you’ll hear about my story, where I worked for a large Association then created my own company because I found a gap in the market.
Throughout my story we talk about how we grew our services to help Association maximize the use of their email platforms and to provide strategy on how to market to members better with email. We talk about:
The power of email automation
How critical it is to not burn out your members by emailing everyone all the time, rather to give a personalized experience.
How to ensure staff can give personalized experiences without putting in too much of their time
How we have a fully remote team and how we still learn new email platforms regularly, we live #LifeFirst lives while still producing the best results, and how we stick together.
The podcast is a 26 minute listen and can be found on their website.
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