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We’re on YouTube! Meet the Email Maven Channel
Association email is its own kind of beast, that’s why I launched the Email Maven YouTube channel. My goal is to share all of the top email tips we use because the more “Email Mavens” we have out there, the better our industry becomes.

Amber Worthen
May 81 min read


Member Renewal Campaigns
Successful renewals start with strong onboarding, data-driven timing, and multi-channel outreach—email, ads, calls, and more!

Amber Worthen
Feb 182 min read


iMIS User Group and iMIS Innovations Conferences
iMIS Innovations Conference: Key membership tips—quick onboarding, re-engagement, omni renewals, and annual email refreshes!

Amber Worthen
Sep 24, 20241 min read


How to Successfully Run a Re-Engagement Campaign
The strategy and why behind running re-engagement campaigns to get your members re-engaged with email again.

Amber Worthen
Feb 27, 20242 min read


Setting up Engagement Scoring & Why it Matters
Informz offers an engagement scoring grid that allows you to quickly see how your emails are performing based on opens and clicks. Plus...

Amber Worthen
Feb 6, 20242 min read
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