I was thrilled to be asked by ASAE: The Center for Association Leadership to speak at Membership Monday about email. I shared all of my...

In all of the emails we have read, there is a very common theme among associations – they all say “Register Now” or “Renew Now” over and...

Association Forum Holiday Showcase was warm, inviting, and full of amazing vendors! Great sessions and great people—see you next year!

Onboarding, Re-Engagement and Renewal campaigns are the most important campaigns associations do every year for their members. The three...

CSAE Annual Conference in Ottawa impressed with top-notch keynotes, insightful sessions on AI, team building, branding, and great networking

iMIS Innovations Conference: Key membership tips—quick onboarding, re-engagement, omni renewals, and annual email refreshes!

If you want your emails to improve, you must have a standard email process and an email schedule with rules that everyone follows.

Email is at the core of effective association communication—but mastering it takes strategy and skill. I had the pleasure of joining The...

The Elections are going to impact your emails it's time to adjust your email strategies and get everyone on the same page.

Apple Mail in iOS 18 is rolling out a feature, in September, that will change the way we handle emails: categorization tabs. Like Gmail’s...

Member Re-Engagement campaigns are a critical step before launching your renewal campaign, plus they are easy.

Do you get anxiety hitting send on an email going to thousands of your members? We used to, too. When I was first sending out emails to...

Associations have a lot of email needs, it's worth it to bring outside expertise in to accomplish the work for you. These are our services and how much they cost so you can get them in the budget. We provide services including email platform moves, short & long term staffing, innovation projects, audits, strategy, and more. Let us know how we can help you accomplish your goals.

Email is the heart of an association’s communications hub. One hurdle we hear time and again with association email strategy is, "I just...

We all want our emails to be great, right? But when you work for an association you're often cranking them out last minute, while...

Audits provide expert insights into your email strategies, book yours today.

ASW Communications gets a facelift and becomes Email Maven

Podcast with Email Maven CEO, Amber Worthen: Communications That Connect and Engage

The strategy and why behind running re-engagement campaigns to get your members re-engaged with email again.

Informz offers an engagement scoring grid that allows you to quickly see how your emails are performing based on opens and clicks. Plus...